Shoes that grow with your child. Find your niche in the niche.
Updated: Oct 10, 2021
This is really interesting and simple idea. But to be done properly, it should come from a parent. So if you're a parent looking to provide value to other parents and start a business, read on...
When you're looking to pick an idea you can turn into a business, you need to ask yourself: Am I the right person to speak to this target audience?
This idea will be marketed at young parents. Check out my previous blog to see why young parents are a great audience to target.
The best way to market to anyone, is to have been in their shoes... because you will understand them.
That last thing you want to do is approach a potential customer and say that you know their pain, when you're completely off the mark. You'll lose all trust, credibility, and will never get a single sale.
Check out these men who created a tampon removal glove, this is a perfect example of what NOT to do..
So check it out and if you're a parent - let me know if this is on the mark.
Check out this excerpt from the blog from How To Adult titled How Fast Do Children's Feet Grow?
"We did our research and found some interesting facts regarding the growth of children's feet:
Between ages 1–3, feet can be expected to grow as much as 1.5mm in length each month (about 18mm or 3/4 inch per year).
Between ages 3–6, children's feet grow an average of 1mm in length each month (about 12mm or 1/2 inch per year).
Between ages 6–10, children's feet grow somewhat less than 1mm per month in length (slightly under 12mm or 1/2 inch per year).
Between ages 12–17, a boy’s foot will only grow an additional 10% and girls only about 2%.
...the above data suggests that children between ages 1–3 will need new shoes 2–3 times a year, and children ages 3–10 will need new shoes 1–2 times a year."
That's a lot of shoes! An average child will need 15-20 shoes before 11 years old. And if you live in a place that gets hot, wet, cold, and in between.. you'll probable need a couple times that (every day-ers, boots, sandals, etc.)
If you're a parent, you must have experienced this...
What if you could buy shoes that grow with your child?
Since coming up with this idea, I have found a really cool company that already offer this.
https://grofive.com/ - personal use
https://becauseinternational.org/the-shoe-that-grows - international initiatives
And that's great!
This validates the idea and gives you somewhere to start researching your specific take on this idea. For example - These shoes are hard sole sandals. There are still a lot of different type of shoes you can apply this concept too.
Basically you need to find a niche in the niche.
Maybe you make a gore-tex or equivalent fold-up velcro shoe that's waterproof and forms to toddler feet.
Maybe a simple soft-sole canvas shoe to provide protection and encourage natural foot growth.
Maybe you can appeal to Amy and make a rental shoe program! Check out her comment in this blog I shared before...
Based on your experience and resources, determine your niche in the niche, then start talking about with your potential audience to see if it would solve their problem too.