Wim Hof is an ultra-athlete who climbed past the Everest's death zone in shorts. He's known as the "Iceman" for his ability to endure and perform in extreme temperatures.
His business is his "Wim Hof Method" - his ability to take the energy and focus necessary to thrive in the cold, and apply it to daily life. He distributes his method in various formats such as videos, e-books, and live events.
Through his work and offerings, he's created a trusted brand and active community of people who respect and learn from his example and products.
Communities are opportunities.
He's created a massive following of people that at some level, agree with his way of life. He is an influencer.
Influencers can single handedly create credibility and awareness around a product or service just by publicizing their stamp of approval.
This is what you see in your insta feed with athletes repping protein powders. Or celebrities repping clothing labels.
Personally, I have no interest in creating another supplement or clothing line.
With the ideas I share on this blog, I hope to excite people by resonating with their passion and create a business that is an exciting challenge. Minimize risk, maximize reward, and have a lot of fun doing it!
So anyway, like I said in my post about being the right person to target an audience. If you're a fan on Wim Hof or like the idea of introducing more cold and uncomfortableness in your life to become stronger - consider this idea that would target Wim Hof and his fan base.
If not, read on and you can apply the concept to other communities and influencers...
The only practical way to do the "cold" part of the Wim Hof method inside your home is a cold shower.
I haven't seen all of Wim Hof's method, but I don't think he recommends sticking your head in the freezer...
But what if there was a really easy way to create a shocking, challenging, cold experience to practice the Wim Hof method at home?
Possibly a meditation pad that you can take out of the freezer and sit on.
Or a frozen liquid gel thats fashioned in the shape of a vest so you can "wear your ice".
Or a combination of both...
I'm not saying these ideas will be successful, but they will be a lot easier to market. Especially if you can get it in front of Wim himself!
And you'll be surprised, if you were to persistently reach out to him with a product targeted at him and his audience, I think he'd at least give you a shot at impressing him - and then getting some from free publicity from it!
Apply this concept to other communities or influencers you know and see what happens.
Let me know if you'd like to see a post on how to get noticed by a "VIP". Enjoy the hustle!